O8.15.16

SPC yet again solves #RealStudentProblems with SPC PAYDAY

TORONTO, Aug. 15, 2016/SPC Card

Today, Student Price Card (SPC) launches its annual campaign to kick off the Back to School season: SPC PAYDAY. In previous years, students participated in the yearly campaign, where they were awarded with gift cards throughout the Back to School season to help with some of their #RealStudentProblems.

This year, #RealStudentProblems is taken to new levels with new rewards. SPC will provide students with a series of challenges on a weekly, daily and even hourly basis. Upon entering the contest via e-mail, contestants that are chosen and have successfully completed each of the challenges will be awarded with cash prizes, ranging from $100 to $1000. The challenges are sponsored by BMO (Bank of Montreal), Topshop/Topman, Joe Fresh, Express and Pita Pit.

“Every year, we see great results with our #RealStudentProblems campaign, and in our third year of running this campaign, we wanted to give our students something even better,” says Kevin Hisko, VP of Digital Innovation. “SPC PAYDAY is the perfect way to keep our members engaged and excited about going Back to School and the best part is, we are rewarding them with real cash prizes to help them start their year off right.”

For the first time ever, select winners will be announced via Facebook Live. The campaign runs until Sept. 30, 2016.

About SPC Card

SPC Card (Student Price Card) is Canada’s leading student loyalty program and has been offering exclusive perks and deals since 1992. Check them out online here.

FOR MEDIA INQUIRIES, CONTACT:


Kevin Hisko, VP of Digital Innovation
[email protected]

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