Online Shopping Trend Report

SPC conducted a Path to Purchas study in October 2016. We surveyed 635 millennials about their shopping habits online, what motivates them to shop online, and what they buy. 75% of respondents were 14-21 years of age.

How Often Students Shop Online



What Students Buy Online


  • 58% Clothing
  • 37% Concert & event tickets
  • 30% Cell phones & accessories
  • 29% Shoes
  • 29% Books & magazines
  • 27% Cosmetics
  • 26% Music
  • 24% Fashion accessories
  • 21% Electronics
  • 16% Jewelry & Watches
  • 15% Travel
  • 14% Stationary & school supplies
  • 13%Personal care products
  • 12%Sporting apparel & equipment
  • 11%Video games
  • 9%Home furnishings
  • 8%Collectibles
  • 7% Art/posters

What Motivates Students to Buy Online



How Students Use Their Smartphones to Shop Online


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